GZ Headquarters [ projects, , , working, urban ]

The ecologies of finances, phasing policies, branding values and marketing strategies are incorporated into the developed of the urban design which is borrowing a principle of mass customisation from the industrial design practices. 11 different tower prototypes are offering a range of development possibilities while maintaining the urban policy of the car-free areas, green and open reception lobbies and landscape-extended commercial areas. The street facades of the corporate towers can be customized according to the wishes of the tenants or owners. Facade interfaces are integrating the passive air cooling shafts, split level floors for the socially engaged environments and showrooms or meeting rooms for the companies.





in collaboration with Buro II.Networks and CITIC

source: invited competition, 2006
client: City of Guanghzou, China
location: Guangzhou, China
facts: urban plan of 360.000 m2 of mainly offices and commerce, services and residences
structure: reinforced concrete, aluminium, glass

Elastik: Igor Kebel, Mika Cimolini, Tomaz Pipan
B2.N: Hendrik Vermoortel, Salvatore Bono, Eriko Watanabe, Pieterjan Vermoortel, Jeroen Beerten, Wang Zhe
SUM: Jan Jonas